AI's Transformation of the Hospitality Industry
- Garry Abbs
- May 13, 2024
- 3 min read
🚀 Excited to share insights on AI's transformative impact in the tourism and hospitality industry! 🤖✨ Recent studies reveal AI's significant role in revolutionizing every facet of the tourist experience, leading to profound changes in the industry (Kumar et al., 2021). From streamlining operations to enhancing service quality, AI offers myriad opportunities for businesses to thrive in this competitive landscape.
The hospitality sector, known for its data intensity, has embraced AI-powered

technologies like POS systems and digital ads to drive corporate performance (Dash et al., 2019; Limna et al., 2021; Tong-On et al., 2021). While automation optimizes efficiency, finding the balance between digital and human interactions remains crucial for service quality (Naumov, 2019).
As the backbone of many economies, the hospitality industry generates substantial revenue and employment, underlining its economic significance (MartÃnez-MartÃnez et al., 2019). However, with great innovation comes great responsibility, and the integration of AI raises concerns about job displacement and ethical implications (Tussyadiah, 2020).
Yet, AI's potential to enhance customer experiences, improve operational efficiency, and drive growth cannot be overlooked. With a strategic approach to AI adoption, businesses can navigate challenges and leverage opportunities to ensure sustained success (Drexler & Lapré, 2019).
This synthesis underscores the need for continued research, empirical studies, and ethical considerations to maximize AI's benefits while mitigating risks. By harnessing the power of AI responsibly, the hospitality industry can chart a course towards enhanced competitiveness and customer satisfaction. Let's embrace AI's potential to shape the future of hospitality! 🌟 #AIinHospitality #FutureofTourism #InnovationInHospitality
Allam, S. (2016). The Impact of Artificial Intelligence on Innovation - An Exploratory Analysis. International Journal of Creative Research Thoughts, 4(4), 810-814.
Attaran, M. (2020). Digital Technology Enablers and Their Implications for Supply Chain Management. Supply Chain Forum: An International Journal, 21(3), 158-172.
Berezina, K., Ciftci, O., & Cobanoglu, C. (2019). Robots, Artificial Intelligence, and Service Automation in Restaurants. In Robots, Artificial Intelligence, and Service Automation in Travel, Tourism, and Hospitality (pp. 185-219). Emerald Publishing Limited.
Bisoi, S., Mou Roy, D., & Samal, A. (2020). Impact of Artificial Intelligence in the Hospitality Industry. International Journal of Advanced Science and Technology, 29(5), 4265-4276.
Chi, O. H., Denton, G., & Gursoy, D. (2020). Artificially Intelligent Device Use in Service Delivery: A Systematic Review, Synthesis, and Research Agenda. Journal of Hospitality Marketing & Management, 29(7), 757-786.
Citak, J., Owoc, M. L., & Weichbroth, P. (2021). A Note on the Applications of Artificial Intelligence in the Hospitality Industry: Preliminary Results of a Survey. Procedia Computer Science, 192, 4552-4559.
Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How Artificial Intelligence Will Change the Future of Marketing. Journal of the Academy of Marketing Science, 48(1), 24-42.3
Drexler, N., & Lapré, V. B. (2019). For Better or For Worse: Shaping the Hospitality Industry Through Robotics and Artificial Intelligence. Research in Hospitality Management, 9(2), 117-120.
Erickson, F. (2012). Qualitative Research Methods for Science Education. In Second International Handbook of Science Education (pp. 1451-1469). Springer, Dordrecht.
Finfgeld-Connett, D. (2014). Use of Content Analysis to Conduct Knowledge-Building and Theory-Generating Qualitative Systematic Reviews. Qualitative Research, 14(3), 341–352.
Goel, P., Kaushik, N., Sivathanu, B., Pillai, R., & Vikas, J. (2022). Consumers’ Adoption of Artificial Intelligence and Robotics in Hospitality and Tourism Sector: Literature Review and Future Research Agenda. Tourism Review, 1-16.
Hecklau, F., Orth, R., Kidschun, F., & Kohl, H. (2017). Human Resources Management: Meta-Study-Analysis of Future Competencies in Industry 4.0. In Proceedings of the International Conference on Intellectual Capital, Knowledge Management & Organizational Learning (pp. 163-174).
Holzinger, A., Malle, B., Saranti, A., & Pfeifer, B. (2021). Towards Multi-Modal Causability with Graph Neural Networks Enabling Information Fusion for Explainable AI. Information Fusion, 71, 28-37.
Ivanov, S., & Webster, C. (2019). Conceptual Framework of the Use of Robots, Artificial Intelligence, and Service Automation in Travel, Tourism, and Hospitality Companies. In Robots, Artificial Intelligence, and Service Automation in Travel, Tourism, and Hospitality (pp. 7-37). Emerald Publishing Limited.
Jain, P., & Aggarwal, K. (2020). Transforming Marketing with Artificial Intelligence. International Research Journal of Engineering and Technology, 7(7), 3964-3976.
Jarota, M. (2021). Artificial intelligence and robotisation in the EU-should we change OHS law?. Journal of Occupational Medicine and Toxicology, 16(1), 1-8.
Khatri, M. (2021). How Digital Marketing along with Artificial Intelligence is Transforming Consumer Behaviour?. International Journal for Research in Applied Science & Engineering Technology, 9(7), 523-527.
Koo, C., Xiang, Z., Gretzel, U., & Sigala, M. (2021). Artificial Intelligence (AI) and Robotics in Travel, Hospitality, and Leisure. Electronic Markets, 31(3), 473-476.
Kumar, S., Kumar, V., & Attri, K. (2021). Impact of Artificial Intelligence and Service Robots in Tourism and Hospitality Sector: Current Use & Future Trends. Administrative Development: A Journal of HIPA, Shimla, 8(SI-1), 59-83.
Limna, P., Siripipatthanakul, S., & Phayaphrom, B. (2021). The Role of Big Data Analytics in Influencing Artificial Intelligence (AI
Comments